OMVIC Practice Test

What must dealers include in their advertising for vehicles?

1. Promotions and discounts only

2. Accurate representations of the vehicle

3. Images of the vehicles only

4. Links to competitors’ pricing

The correct answer is: Accurate representations of the vehicle

In vehicle advertising, it is essential for dealers to ensure that all representations of the vehicles are accurate. This includes providing truthful information about the vehicle's specifications, features, history, and pricing. Accurate representations help to establish trust with customers and are necessary for compliance with consumer protection laws and regulations. Misleading or false information can lead to significant repercussions, including legal issues and damage to the dealer’s reputation. While promotions and discounts can be part of advertising, they must still align with the accurate portrayal of the vehicle itself. Images, while important, should also reflect the real vehicle being sold, not just any generic image. Links to competitors’ pricing do not serve a primary role in the responsible advertising of a vehicle and do not contribute to the core responsibility of providing accurate information about the vehicle being advertised. Therefore, the emphasis on accurate representation is critical in the context of automotive advertising.